About Us

A love of the ocean, rebellion and travel inspires The Store to bring you a collection of the best beach and street lifestyle brands.

Based in the iconic surf village of Jeffreys Bay the small team infuse a laid back vibe into everything they do. In a world of mass market chain stores The Store aims to offer a boutique experience with an emphasis on spreading the stoke.
With 10 stores across the country, The Store, is where all good things live.

Stockists of RVCA, Vissla, Amuse Society, Stance socks and many more.